Creating your mission, vision, & core values
Whether you are building a personal brand, re-branding your business, or anything in between, it is important to build that brand on a solid foundation. Having a clear mission, vision, & core values is vital to your brand. It not only helps you differentiate yourself from others, it helps guide you when you are making decisions. Having a clear set of standards by which you operate can make all the difference.
I recently helped a client re-establish her company’s mission, vision, and core values. She had these in place, but hadn’t updated them recently. Her business was growing and she wanted to make sure clients and employees were on the same page when it came to her company.
It should be short, sweet, & clear.
Your Potential for Everything helps women & the underrepresented in the sports & entertainment industry gain clarity, confidence, & grow their businesses.
Examples of mission statements:
Women’s National Basketball Players Association
“To unite, in one labor organization, all WNBA players eligible for membership in a manner that not only promotes a high sense of loyalty among all members but is also diverse, inclusive and a direct reflection of our core principles.”
“To turn the spotlight on the next generation of superstars and watch them shine.”
“To inform, engage and empower the world.”
The vision should make you feel empowered when you read it & guide your work.
Your Potential for Everything aspires to bridge the gap between the haves & have nots in the sports & entertainment industry until no inequity exists.
“To be the most creative organization in the world”
“To provide access to the world’s information in one click.”
“A world where everyone has a decent place to live.”
“To reinvent how people share knowledge, tell stories, and inspire their audiences to act.”
Core Values: these describe the ethos of your company and its culture.
You want your core values to be a set of values that both customers and employees understand and feel a connection to on a daily basis. When an employee is making a decision they should be making those decision centered around your core values. The HR managers should be evaluating candidates around whether the candidate’s values center with the company values. They should be a glimpse into what is important to your company and how it operates.
It can be difficult at first to craft a mission, vision, and core values, but it is vitally important to do this. Start by asking yourself questions about what problems you are looking to solve in your business and why. Who are you looking to help and why? If you lived in an ideal world how would your company operate and what would it look to accomplish? What ideals make you and your company function?
These questions will probably take you days or even weeks to answer thoroughly. However, once you have the answers to these questions, you should start to tangibly see a theme about your business coming to light. It is also helpful to look at other companies, CEOs, & founders that you admire and see what their mission, vision, and core values look like. Then you can start crafting yours and in no time you will feel a deeper connection to what you are doing in the world with your business. It is vitally important to clearly articulate this internally and externally.
If you need help with this process then book a strategy session with me and we can work on these in real time.