We help women & the underrepresented in sports & entertainment gain clarity, confidence, & grow their brands & businesses.

As seen on:

  • Texas A&M Athletics

  • Sports Illustrated

  • ESPN

  • Forbes

  • 32 Thoughts Podcast SportsNet

  • Good Morning Texas

  • Giants Wire Podcast

  • The Dallas Assembly

  • Esports & the Law

What people are saying

“Alex was very helpful and insightful when I was negotiating my new contract. She guided me in the right direction and made sure I was taken care of. She helped me get the best deal that I could get. I am very thankful for her advice and expertise.”
— Arthur Ivo, Professional Soccer Player
“Working alongside her, I’ve gained the utmost respect for her as a professional, and I’ve learned a lot about what it takes to help manage and market a team. Alex receives my highest level of recommendation. I can honestly say I would not have been able to do my job without her.”
— Michael Lark, Dallas Sports Fanatic CEO

Strategies

  • Whether you need structured help through my 8-week course or a few hours a month to brainstorm & solve a problem, we can curate a program that works for you!

  • High-achievers in the sports industry want to be in control of the conversation. We help athletes and sports entities understand the art of negotiation so they can go pro in negotiation.

  • We have built out programs at D1 universities for college athletes to gain the needed education on this new landscape from contract drafting to financial literacy, we can build a program for your university. If you are college athlete, then we can work with you 1-1 to help you understand your inherent value and how to clearly articulate that to brands.

  • Plans usually fail because they weren’t crafted effectively. Don’t set yourself or your business up for failure. Work with us and we can get you on track with goal setting and strategic planning that actually works.