Alex’s background in law, sport, and business allows her to see unique solutions and to craft innovative and proactive plans.

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Attorney. Strategist. Creator.

Alex is the CEO & Founder of Your Potential for Everything®, a strategic sports consulting business specializing in helping women & the underrepresented in the sports & entertainment industry gain clarity, confidence, & grow their businesses. Your Potential for Everything® aspires to bridge the gap between the haves & have nots in the sports & entertainment industry until no inequity exists.

She holds a BBA in Marketing and a JD from Texas A&M University and Texas A&M University School of Law, respectively.

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The Business of Sport.

Alex grew up entrenched in sport and was a competitive gymnast for many years. When she transitioned from being an athlete to working in sports, she always had an athlete-first mentality. From working with agents to working in front offices, she always sees the human first. She has works with her clients on business building, contract negotiations, strategy, and problem-solving.

We are guided by our core values:

  • Operate with the highest integrity.

  • Always exhibit empathy.

  • Be proactive & innovative.

  • Be relentless in our pursuit of improvement.

Behind the Scenes.

Clients & Companies:

Alex Sinatra educates college athletes on sports business including laws surrounding Name, Image, & Likeness, how to review and negotiate contracts surrounding sponsorships, brand deals, and building their businesses.

Speaking Engagements

Presentations & Publications

Podcast Appearances