How to stand out to brands
This article was inspired by Jonquel Jones, who is the 2021 WNBA MVP. However, despite being name the MOST VALUABLE PLAYER, she expressed the struggles she has had receiving endorsement and sponsorship deals. I broke down some steps to take in order to change this reality.
#Sponsored Posts Do’s and Don’ts of social media
I have seen a lot of popular influencers and sponsored athletes breaking these rules and unfortunately the FTC will be looking to make an example out of someone, don’t let that be you. No one wants to get hit with an FTC fine, that’s money you could be using somewhere else.
It is up to YOU to follow the rules, there is no “oops I didn’t know” defense here. You are the boss of your disclosures, so boss up.
Athletes should monetize their name, image, and likeness cautiously
I have always been and remain to be 100% behind student athletes profiting from their name, image, and likeness. Throughout undergrad and law school, I was a staunch supporter of the athletes and have voiced very strong anti-NCAA sentiments. My views continue to be with the athletes in mind, however, they should be cautious of who to trust and how to build their brands.
3 Tips for Growing your Business
When growing your business, it is important to understand that it takes time and dedicated effort. You can’t always power through and expect results. That usually only results in burnout and overwhelm. You also have to be clear on your visions and purpose so that you can strategically plan your business growth. Don’t be haphazard when building and growing a business or you will be among the majority of businesses that fail.