How to stand out to brands
This article was inspired by Jonquel Jones, who is the 2021 WNBA MVP. However, despite being name the MOST VALUABLE PLAYER, she expressed the struggles she has had receiving endorsement and sponsorship deals. I broke down some steps to take in order to change this reality.
#Sponsored Posts Do’s and Don’ts of social media
I have seen a lot of popular influencers and sponsored athletes breaking these rules and unfortunately the FTC will be looking to make an example out of someone, don’t let that be you. No one wants to get hit with an FTC fine, that’s money you could be using somewhere else.
It is up to YOU to follow the rules, there is no “oops I didn’t know” defense here. You are the boss of your disclosures, so boss up.
Watch out for these mistakes in NIL deals
Name, image and likeness for athletes in college has been called the Wild West. Each state has different laws, the NCAA doesn’t shed insight, and everyone is trying to be an expert.
However, not everyone speaking LOUDLY is speaking accurately. Here are some things to watch out for when looking at NIL deals as a college athlete.