Creating your mission, vision, & core values
Alex Sinatra Alex Sinatra

Creating your mission, vision, & core values

Having a clear mission, vision, & core values is vital to your brand. It not only helps you differentiate yourself from others, it helps guide you when you are making decisions. Having a clear set of standards by which you operate can make all the difference.

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✨ 3 Tips for Solo Entrepreneurs ✨
Alex Sinatra Alex Sinatra

✨ 3 Tips for Solo Entrepreneurs ✨

If you are an entrepreneur you understand how difficult it can be to manage your time, energy, and work load. When you are a solo entrepreneur, it can be even more overwhelming. But, don’t worry because I am here to give you 3 easy tips to help you!

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How to be an ally in sports
Alex Sinatra Alex Sinatra

How to be an ally in sports

What can those in positions of power do to stop these experiences?

My experience in the sports world has been equally marred by inappropriate and indecent behavior toward me by men. Usually, the men are in positions of power. I have had experiences as strong as physical abuse and verbal abuse to seemingly smaller aggressions via Twitter DMs.

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8 hours of sleep is a myth - sports edition
Alex Sinatra Alex Sinatra

8 hours of sleep is a myth - sports edition

Once I recognized that I could sleep in phases, the game changed for me. Humans naturally have nap times built into our bodies. From 1-3pm and 5-7pm it is perfectly fine to take a 30-90 minute nap without disrupting our nighttime sleep. You don’t even have to actually fall asleep, but just be still and not disturbed so your body can relax.

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𝐓𝐨𝐩 𝟑 𝐦𝐢𝐬𝐭𝐚𝐤𝐞𝐬 𝐨𝐟 𝐬𝐩𝐨𝐫𝐭𝐬 𝐥𝐞𝐚𝐝𝐞𝐫𝐬
Alex Sinatra Alex Sinatra

𝐓𝐨𝐩 𝟑 𝐦𝐢𝐬𝐭𝐚𝐤𝐞𝐬 𝐨𝐟 𝐬𝐩𝐨𝐫𝐭𝐬 𝐥𝐞𝐚𝐝𝐞𝐫𝐬

While I read the Art of War, I couldn’t help but glean principles relevant to the sports industry. In this article, I will emphasize the characteristics he points out in the book that lead to being both a good and bad leader. This can apply to anyone in a leadership position and those aspiring to be leaders, from General Managers to Point Guards to General Counsels.

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Athletes should monetize their name, image, and likeness cautiously
Alex Sinatra Alex Sinatra

Athletes should monetize their name, image, and likeness cautiously

I have always been and remain to be 100% behind student athletes profiting from their name, image, and likeness. Throughout undergrad and law school, I was a staunch supporter of the athletes and have voiced very strong anti-NCAA sentiments. My views continue to be with the athletes in mind, however, they should be cautious of who to trust and how to build their brands.

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3 Tips for Growing your Business
Alex Sinatra Alex Sinatra

3 Tips for Growing your Business

When growing your business, it is important to understand that it takes time and dedicated effort. You can’t always power through and expect results. That usually only results in burnout and overwhelm. You also have to be clear on your visions and purpose so that you can strategically plan your business growth. Don’t be haphazard when building and growing a business or you will be among the majority of businesses that fail.

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