Comparison is the thief of joy
Alex Sinatra Alex Sinatra

Comparison is the thief of joy

This is a letter to all those who have struggled or are struggling to find your place in the world. Keep fighting, keep working hard, and it is okay to ask for help. I am excited to get started in this new role, but I will never forget the lessons I have learned from the failures and the hardships.

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Sports Attorney Opens Sports Consulting Business
Alex Sinatra Alex Sinatra

Sports Attorney Opens Sports Consulting Business

Alex Sinatra is a sports attorney and sports business consultant who helps women & women-owned businesses in the sports & esports industries gain clarity, confidence, & grow their businesses. The industry can be tough for minorities, and Alex has had her fair share of tough situations, which is why she decided to be the resource for those in the space who have been consistently discriminated against.

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How to be an ally in sports
Alex Sinatra Alex Sinatra

How to be an ally in sports

What can those in positions of power do to stop these experiences?

My experience in the sports world has been equally marred by inappropriate and indecent behavior toward me by men. Usually, the men are in positions of power. I have had experiences as strong as physical abuse and verbal abuse to seemingly smaller aggressions via Twitter DMs.

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How to get a job in the sports industry: 3 Tips
Alex Sinatra Alex Sinatra

How to get a job in the sports industry: 3 Tips

People come to me often and want to know the “secret” to getting a job in sport. They always ask what path is the “right” path to follow. Spoiler alert: there is no right way. Don’t get me wrong, there are ways that make it easier, but you can’t follow a simple mold to get into the industry. These three tips will set you on the right path so you have a strong foundation from the start.

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𝐓𝐨𝐩 𝟑 𝐦𝐢𝐬𝐭𝐚𝐤𝐞𝐬 𝐨𝐟 𝐬𝐩𝐨𝐫𝐭𝐬 𝐥𝐞𝐚𝐝𝐞𝐫𝐬
Alex Sinatra Alex Sinatra

𝐓𝐨𝐩 𝟑 𝐦𝐢𝐬𝐭𝐚𝐤𝐞𝐬 𝐨𝐟 𝐬𝐩𝐨𝐫𝐭𝐬 𝐥𝐞𝐚𝐝𝐞𝐫𝐬

While I read the Art of War, I couldn’t help but glean principles relevant to the sports industry. In this article, I will emphasize the characteristics he points out in the book that lead to being both a good and bad leader. This can apply to anyone in a leadership position and those aspiring to be leaders, from General Managers to Point Guards to General Counsels.

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How to Fix the Top 3 Pain Points in Sports Front Offices
Alex Sinatra Alex Sinatra

How to Fix the Top 3 Pain Points in Sports Front Offices

I have worked in front offices and had numerous colleagues, friends, and acquaintances who have worked the highest leagues including NBA, WNBA, MLS, NFL, NHL, and more. However, I have seen a patterns in the pain points at each of these levels. There are similarities in problems professional and semi-professional teams and leagues deal with on a daily basis.

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