3 Books Sports Professionals Must Read
Alex Sinatra Alex Sinatra

3 Books Sports Professionals Must Read

These books will give you a masterclass on leadership, building a global brand, and the power of optimism. The strategies I offer through my strategic sports business consulting implement a wide variety of skills I have learned and honed throughout my career.

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3 Quick Tips to Work from Home more Effectively
Alex Sinatra Alex Sinatra

3 Quick Tips to Work from Home more Effectively

It is more vital than ever now to learn how to work from home because it is a valuable skillset for your professional arsenal. According to an MIT survey of 25,000 American workers in early April of 2020 found that, “34% of those who’d been employed four weeks earlier said they’re currently working from home. Combined with the roughly 15% who said they’d been working from home pre-COVID-19, that means nearly half the U.S. workforce might now be remote workers. And that’s also true, the researchers say, for workers 55 and older.”

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Boston Pride Win 2021 Isobel Cup
Alex Sinatra Alex Sinatra

Boston Pride Win 2021 Isobel Cup

The Boston Pride of the National Women’s Hockey League (NWHL) have done it again. They have snagged their 2nd Isobel Cup Championship by defeating the Minnesota Whitecaps 4-3. This was the first-ever women’s professional hockey game to air on a major national cable network in the U.S. and it was nationally televised live on NBCSN.

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How to Fix the Top 3 Pain Points in Sports Front Offices
Alex Sinatra Alex Sinatra

How to Fix the Top 3 Pain Points in Sports Front Offices

I have worked in front offices and had numerous colleagues, friends, and acquaintances who have worked the highest leagues including NBA, WNBA, MLS, NFL, NHL, and more. However, I have seen a patterns in the pain points at each of these levels. There are similarities in problems professional and semi-professional teams and leagues deal with on a daily basis.

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New WNBA City Edition jerseys leaked, allegedly
Alex Sinatra Alex Sinatra

New WNBA City Edition jerseys leaked, allegedly

Late Sunday night, people were tweeting an alleged leak of the new WNBA City Edition jerseys which were rumored to launch on April 8th. Looks like the Washington Mystics and Dallas Wings jerseys were released and rumor has it the Law Vegas Aces and Los Angeles Sparks jerseys are also out in select Dick’s Sporting Goods.

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Study shows 5% of sports coverage focuses on women
Alex Sinatra Alex Sinatra

Study shows 5% of sports coverage focuses on women

A 30-year study from USC/Purdue University published Wednesday in Communication & Sport, shows that “researchers found that 95% of total television coverage as well as the ESPN highlights show SportsCenter focused on men’s sports in 2019.”

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NBRPA Launches HBCU Scholarship
Alex Sinatra Alex Sinatra

NBRPA Launches HBCU Scholarship

“Legends Scholars will receive a $10,000 scholarship in recognition of their academic excellence and desire to make a positive and purposeful impact in the world.”

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March Madness, Women need not apply
Alex Sinatra Alex Sinatra

March Madness, Women need not apply

By now you have probably seen the glaring discrepancies present at the NCAA tournaments between men’s and women’s facilities, food options, COVID-19 testing, swag bags, and more. The glaring disproportionate amenities and treatment has led to a social media frenzy with global outlets picking up the story.

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Name, Image, & Likeness - NCAA & Amateurism
Alex Sinatra Alex Sinatra

Name, Image, & Likeness - NCAA & Amateurism

Amateurism has been an oft used battle cry for the NCAA when rules and regulations are questioned. The association consistently points to amateurism as their guiding principle. But if you break down the amateurism rules and what the schools are providing the athletes versus what they are potentially giving up, it seems lopsided in the NCAA’s favor.

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