Free tax help for college athletes
Alex Sinatra Alex Sinatra

Free tax help for college athletes

Tax season is upon on and many college athletes are making money for the first time and are away from home. Since college athletes, and some high school athletes, are able to legally monetize their name, image, & likeness, tax implications come into play.

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#Sponsored Posts Do’s and Don’ts of social media
Alex Sinatra Alex Sinatra

#Sponsored Posts Do’s and Don’ts of social media

I have seen a lot of popular influencers and sponsored athletes breaking these rules and unfortunately the FTC will be looking to make an example out of someone, don’t let that be you. No one wants to get hit with an FTC fine, that’s money you could be using somewhere else.

It is up to YOU to follow the rules, there is no “oops I didn’t know” defense here. You are the boss of your disclosures, so boss up.

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Watch out for these mistakes in NIL deals
Alex Sinatra Alex Sinatra

Watch out for these mistakes in NIL deals

Name, image and likeness for athletes in college has been called the Wild West. Each state has different laws, the NCAA doesn’t shed insight, and everyone is trying to be an expert.

However, not everyone speaking LOUDLY is speaking accurately. Here are some things to watch out for when looking at NIL deals as a college athlete.

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Sports Attorney Opens Sports Consulting Business
Alex Sinatra Alex Sinatra

Sports Attorney Opens Sports Consulting Business

Alex Sinatra is a sports attorney and sports business consultant who helps women & women-owned businesses in the sports & esports industries gain clarity, confidence, & grow their businesses. The industry can be tough for minorities, and Alex has had her fair share of tough situations, which is why she decided to be the resource for those in the space who have been consistently discriminated against.

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Athletes should monetize their name, image, and likeness cautiously
Alex Sinatra Alex Sinatra

Athletes should monetize their name, image, and likeness cautiously

I have always been and remain to be 100% behind student athletes profiting from their name, image, and likeness. Throughout undergrad and law school, I was a staunch supporter of the athletes and have voiced very strong anti-NCAA sentiments. My views continue to be with the athletes in mind, however, they should be cautious of who to trust and how to build their brands.

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Name, Image, & Likeness - NCAA & Amateurism
Alex Sinatra Alex Sinatra

Name, Image, & Likeness - NCAA & Amateurism

Amateurism has been an oft used battle cry for the NCAA when rules and regulations are questioned. The association consistently points to amateurism as their guiding principle. But if you break down the amateurism rules and what the schools are providing the athletes versus what they are potentially giving up, it seems lopsided in the NCAA’s favor.

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